The first innovative product that we are taking to the market is the TriKadmiK
Trikademik Documentary on DailyMotion Discover the TRIKADEMIK, an innovative platform introduced by INSTINCT in Ghana
Designed as a method of reaching the rural and peri-urban populations of developing countries, the TriKademiK is an innovative vehicle that is dual purpose – it allows for the simple transport of people and goods while presenting a great opportunity for clever advertising.
The idea behind the TriKademiK is that the vehicle is predominately used in the transportation of children to school and back. Once that daily task is accomplished, it can also be used to transport goods to markets or in any other task that requires heavy lifting.
Because it is provided free to the community, the advertiser benefits from being closely associated with a social good. As a concept, it is cutting edge – the TriKademik provides community support and shows commitment to Millennium Development Goals (MDG) because it directly assists in the education of disadvantaged school children.
Product Snapshot
Functions:
Mobile billboard and school transportation
Social impact:
MDG 2 on Education
Advertising space:
4m2
Children transported to school:
6 per trike
Campaign program positioning:
Rural and peri-urban area
Ownership and maintenance:
Ownership retained by INSTINCT. Daily maintenance provided by INSTINCT
Drivers:
Adult drivers can be hired by the advertiser to distribute products (the sitting area switches to cargo for daytime duties)
Advertising space price per trike:
$1800/year
Delivery lead-time:
4 months
Clients' Advantages
There are several advantages of using a TriKademiK to get your point across:
Marketing
Innovative design – your message will stand out from other adverts. Community based – reach the audience you want to reach by making life easier for them. Free publicity – receive recognition both nationally and internationally from the promotion of our product worldwide. Structured maintenance and administrative follow-up.
Corporate Social Responsibility
Significant social impact - the TriKademiK makes a significant impact on universal primary education, poverty eradication, environment and gender equality, showing a definite commitment to CSR. Monitoring and assessment – a social impact report, produced by independent firm http://www.sroi.eu/ , is made available to the advertiser, which can be used to assess the level of social return on advertising investment. Tangible contribution – the advertiser is making a tangible and therefore measurable contribution to communities in the country in which it is operating, therefore validating their license to operate.
Sales and distribution
Existing infrastructure – advertisers benefit from a state-of-the-art mobile distribution outlet maintained by INSTINCT. Simple to operate – storage and loading points provided by INSTINCT. Market penetration – a viable and valuable method of reaching a widespread and diverse rural and peri-urban audience.
